The current human attention span for videos is about 15 seconds. While this might sound daunting, Chobee can help you use this current statistic to your advantage. Our quick demo videos enable you to show your prospects what your clinic can do for them in 10 to 15 seconds. This way, you can maximize viewer engagement and ultimately increase conversions
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For many years the Clinic had been the leader in Richmond for aesthetic procedures with a well-established client-base and the most current technology available. Unfortunately, they were caught off-guard when the cosmetic/aesthetics industry began to grow rapidly. With the opening of new clinics in its territory, the demand for their services was reduced as clients sought new experiences elsewhere. The Clinic knew that it had to modernize and aggressively market to retain its current client-base and to attract new clients.
The Chobee team understood that the Chinese community places a high value on reliable 3rd party validation and a celebrity endorsement of the Pico laser in China provided an opportunity to piggyback on growing product buzz.
BRANDING (EXCLUSIVE TREATMENT)
To separate Hennessy from other Pico laser treatment providers, Chobee created and launched an exclusive treatment titled ‘Double-Pico Laser’ which combined the two devices that Hennessy owns (PicoSure and PicoWay).
To further identify and tie the Pico laser with a celebrity lifestyle, Chobee linked the price of the ‘Double-Pico Laser’ device to the Lamborghini supercar with its image of cutting-edge technology and wealth, and engaged WeChat KOLs to promote this idea exclusively to Hennessy treatment.