About
A marketing company with a clinical point of view
Medical aesthetics is not an ordinary consumer industry. The way physicians communicate expertise, the way clinics build trust, and the way aesthetic technologies enter a market all require an understanding of both medicine and attention. Chobee was founded to bring those two worlds together.
Dr. Lancho
Dermatologist · Aesthetic Content Creator · Founder of Chobee
“I understand aesthetics as a physician — and attention as a creator.”
Dr. Lancho founded Chobee from a simple observation: medical aesthetics should be communicated by people who understand the industry from within. His perspective brings together clinical understanding, content and audience strategy — connecting how aesthetic medicine is practiced with how it is understood.
One Industry. Multiple Disciplines.
Strategy, design, production, digital, content and business — brought together around medical aesthetics.
Kane Dabir
Operations Director
Kane brings experience from artist management, having previously worked with singers and DJs through an artist management company. His background in talent positioning and image development gives him a strong understanding of how identity, presentation and audience perception work together. He brings that perspective to medical aesthetics, where visual language, personal image and brand expression are equally important.
Dr. Nina He, MD
Medical Consultant
A cosmetic doctor with a degree in Medicine (University of British Columbia, 2013), training in general surgery and family medicine, and certification as a cosmetic injector. Her focus is facial rejuvenation and wellness-based aesthetic practice.
Elena Lamont
Sales Representative
Elena brings a background in luxury retail, where she worked as a top-performing sales professional. Her experience with discerning clients shaped a strong understanding of service, presentation and relationship-building — qualities she now brings to Chobee and the medical aesthetics industry.
Dayan Chai
Director of Photography
A visual artist with a background in photography, videography and content storytelling. He directs medical-aesthetic video — treatments, seminars, interviews and facility tours. Studied at UBC.
Shakti Singh Cheema
Full Stack Web Developer
A full-stack developer who designs, develops and manages web applications, with a focus on seamless design and a considered user experience.
Rayna Xue
Illustration + Interactive Designer
An illustration and interactive designer with an Art and Interaction Design background from Emily Carr University, and a former visual-arts instructor. She leads visual presentation and UX, translating clients' messages into clear, considered visuals.
Chantel Chang
PR Specialist
A PR specialist focused on styling and image. She holds a degree in Business and Administration, a degree in commerce, and two fashion-design diplomas, and specialises in presenting clients to their audiences.
Tina Huang
Social Media Strategist
A social media strategist and communications graduate (Simon Fraser University) who builds and grows brand presence across social platforms.
