Dr. Ukani is one of the top providers of the ‘Mommy Make-over’ in Canada which consists of liposuction and breast augmentation in a single surgery. He is a fellow of the Royal College of Surgeons, Canada and is a member of the Canadian Society of Aesthetic Plastic Surgery, Canadian Medical Association, and the British Columbia Medical Association.He is currently the Head of the Division of Plastic Surgery at Eagle Ridge Hospital, Royal Columbian Hospital, and False Creek Healthcare. He also has an academic appointment at the University of British Columbia as a clinical instructor in Plastic Surgery.
Besides his involvement at the Rai Clinic Aesthetica, Dr. Ukani wished to further develop his cosmetic surgery practice and approached Chobee to formulate a strategy designed to reach the Chinese Market specifically.
WeChat Moment Marketing
Chobee conceived and developed a campaign that utilized a WeChat ‘Moment’ for placement.
Language Specific Staffing
Chobee cross-trained the Moderator of its private medical aesthetics forum on WeChat to be knowledgeable on the Mommy Make-over surgery, and she was able to provide live ‘FAQ’ responses and schedule consultations.
With the use of the Chinese language Moderator in conjunction with the WeChat Moment, a new demographics of clients were booked immediately after the first month .
How Chobee Did It
WeChat Marketing: WeChat Pay, WeChat Social Post, WeChat KOL, WeChat Account Daily Management
* WeChat Account Daily Management is available to clients who sign a long-term contract with Chobee.