Provided Services
Video
Experience
Exposure
Business
Up for gallery
Down for analysation
THE CHALLENGE
Besides his involvement at the Rai Clinic Aesthetica, Dr. Ukani wished to further develop his cosmetic surgery practice and approached Chobee to formulate a strategy designed to reach the Chinese Market specifically.
THE COUNSEL
WECHAT MOMENT MARKETING
Chobee conceived and developed a campaign that utilized a WeChat ‘Moment’ for placement.
LANGUAGE SPECIFIC STAFFING
Chobee cross-trained the Concierge of its private medical aesthetics forum on WeChat to be knowledgeable on the Mommy Makeover surgery, and she was able to provide live ‘FAQ’ responses and schedule consultations.
Outcomes
With the use of the Chinese language Concierge in conjunction with the WeChat Moment, a new demographic of clients were booked immediately after the
first month.