The Challenge
Afomia’s membership program is what really makes it stand out from other cosmetic clinics in the city of Vancouver. However, they were just starting out and had very minimal knowledge of the business side of the medical aesthetics industry in Vancouver. As such, they needed an effective strategy to establish their presence and market their membership program to the right target market in Vancouver.
What Chobee Did
Euphoric Theme When we sat down with the members of Afomia’s team, one point which they made was that the name “Afomia” translates to “Angel” in English. We used this translation to establish the theme for Afomia’s clinic- Euphoria. Our goal was to give Afomia an angelic personality- a high-end aesthetic clinic with a dazzling appearance and service that made its customers feel like angels. Angel Branding Continuing with the pre-established euphoric theme, we began bringing it to life both online and offline. Our graphic design team created a logo reminiscent of an angelic symbol and used the colors white and grey as the official colors for Afomia.
