Today’s leading aesthetic marketing principles strongly promote the use of patient tour videos to increase a patient’s comfort level with an impending procedure. The truth is there is no better vehicle through which to advertise a clinic than their own patients. When done correctly, the voice of a previous/current patient relating their experience at a medical aesthetics clinic removes the element of anxiety in prospective patients. This sense of familiarity with both the clinic, their staff, and their processes increases the probability of a viewer moving from simply an observer to a paying client.