The Challenge
With a less than ideal location on the fourth floor of an office tower adjacent to a shopping centre, the Clinic was struggling for awareness and sought to create recognition of not only its new location but to tap into the prestige of the 10-year reputation of its parent company in Korea.
What Chobee Did
STRATEGIC BUSINESS DEVELOPMENT Chobee saw that it would be necessary to create an ‘equipment/services translation’ for the Clinic for marketing purposes. In Canada, the names of common services and equipment used are marketed under different names in Korea. To create familiarity and confidence in clinic patrons, it was necessary to re-brand the services offered at the Clinic using western brand names and terminology.
