The Clinic is the first North American extension of the successful Korean brand Beautiara Corp., which is lauded as being one of the top ten plastic surgeries in that country. With a focus on medical aesthetics and the advancement of Korean-style Skin Management, the Clinic does not offer plastic surgery and therefore was tasked with creating a new image for itself within the Chinese community. That said Beautiara understands that plastic surgery is a key requirement for many of their patients and offers therefore offers surgical procedures in Korea as part of their package fees.
With a less than ideal location on the fourth floor of a medical tower adjacent to a shopping centre, the Clinic was struggling for awareness and sought to create recognition of not only its new location but to tap into the prestige of the 10-year reputation of its parent company in Korea.
Strategic Business Development
Chobee saw that it would be necessary to create an ‘equipment/services translation’ for the Clinic for marketing purposes. In Canada, the names of common services and equipment used are marketed under different names in Korea. To create familiarity and confidence in clinic patrons, it was necessary to re-brand the services offered at the Clinic using western brand naming and terminology to build client confidence.
As Korean-style Skin Management is very involved in prevention as compared to the Western approach which is concerned with fixes after-the-fact, it was essential to create a desire in potential clients of the value in preventative procedures.
Korean skincare maintenance demonstrations were placed for Chinese community exposure via strategic KOL Editorial Moments.
The creation of video demonstrations and WeChat Marketing led the Clinic to 125+ inquiries with an ongoing conversion rate of approximately 25%.
How Chobee Did It
WeChat Marketing: WeChat Pay, WeChat Social Post, WeChat KOL, WeChat Account Daily Management
* WeChat Account Daily Management is available to clients who sign a long-term contract with Chobee.