The Challenge
Candela was looking to expand its brand by tapping into Vancouver’s rapidly growing medical aesthetics market. Their main objective was to increase the sales of their picoway pigment removal devices in the city. Picoway is one of the most expensive machines in the aesthetic market, with a listing price of $300,000. Candela planned to introduce PicoWay into Vancouver by marketing the device to medical aesthetics clinics and physicians that were targeting the Asian market in Vancouver.
What Chobee Did
Graphic Design To ensure that Candela’s marketing strategy was effective, Chobee made sure to re-design all of their promotional materials with colors and elements that were visually appealing to the Chinese demographic. Eventually, these designs were not only used for Vancouver, but for the rest of Canada as well. Translations Various words in English arouse a completely different emotion when translated to Chinese. In order to maximize engagement and efficiency, Chobee re-worded the Chinese versions of Candela’s marketing material to connect with their intended readers in a way that would ensure conversions. PR Candela’s PicoWay was promoted in various events we attended nationwide.
