The Challenge
Dr. Monam was interested in exploring the adoption of WeChat as an integral part of her marketing strategy. She was familiar with the successes that other companies experienced and wished to learn more. After consulting with several local marketing companies however, Dr. Monam felt there was a lack of knowledge on how to utilize the platform successfully, and abandoned the idea.
What Chobee Did
CLIENT RESEARCH At the initial consultation, Chobee recognized that the primary focus of the business was cosmetic injections. Dr. Monam had received Double Diamond Status from pharmaceutical company Allergan as recognition of the high volume of injectables the Clinic was facilitating. WECHAT BRANDING The Chobee team understood that the Chinese community places a high value on certification and reliable third party authenticating of products and services. Chobee cleverly branded Dr. Monam as the ‘Godmother of Cosmetic Injection,’ based on the Allergan Double Diamond Status.
