Up for gallery
Down for analysation
The Centre is renowned as a fertility clinic with a focus on IVF treatments. The Centre received clients through the province’s family clinic referral system for their signature treatments and thus did not have to address marketing. In a bid to enter the aesthetics market, the Centre purchased the MonaLisa Touch system but was unprepared with how to create public awareness of the niche treatment of vaginal rejuvenation.
The Chobee team examined the extent of taboo in the conservative Chinese market to promoting cosmetic procedures on female genitalia
Given the sensitivity of the subject matter, Chobee determined that a soft approach using banners that created a link between symptoms and the MonaLisa Touch website would be optimal.
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By using the WeChat Moment CPC ad system to place banner ads on WeChat user’s Moment feature, Chobee was able to target the desired demographic by using a female age-based algorithm.