Provided Services

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Grace Fertility Clinic

Grace Fertility Clinic provides IVF treatments for women. The clinic made a move to enter the aesthetic industry by offering vaginal rejuvenation treatments, but were unsure of how to market the service to prospective clients. Chobee was contacted to help market their service effectively.

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THE CHALLENGE

The Centre is renowned as a fertility clinic with a focus on IVF treatments. The Centre received clients through the province’s family clinic referral system for their signature treatments and thus did not have to address marketing. In a bid to enter the aesthetics market, the Centre purchased the MonaLisa Touch system but was unprepared with how to create public awareness of the niche treatment of vaginal rejuvenation.

THE COUNSEL

MARKET RESEARCH

The Chobee team examined the extent of taboo in the conservative Chinese market to promoting cosmetic procedures on female genitalia

MARKETING STRATEGY

Given the sensitivity of the subject matter, Chobee determined that a soft approach using banners that created a link between symptoms and the MonaLisa Touch website would be optimal.

WECHAT BANNER ADS

By using the WeChat Moment CPC ad system to place banner ads on WeChat user’s Moment feature, Chobee was able to target the desired demographic by using a female age-based algorithm.

Outcomes

From zero treatments booked in the three months following the MonaLisa Touch installation, the clinic received 10 bookings immediately.
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