The Challenge
To date. Merz is the only company authorized (in Canada) to distribute ULTHERA, a laser device for skin tightening and lifting. Ulthera is also one of the most popular products offered by Merz Aesthetics in Canada. As such, a growing number of counterfeit versions of these systems prompted Merz to take legal action against the makers of the knockoff devices. However, with the legal process taking too long to materialize, Merz decided to adopt a second strategy and educate both patients and physicians on the importance of using certified machinery for ultherapy procedures.
What Chobee Did
Original Campaign To combat the massive marketing of fake Ulthera, we created an original campaign titled “I use Authentic Ulthera” where various authentic clinics gave their account of using authentic Ulthera. We edited their accounts to create an impactful video to promote the use of authentic Ulthera in the city. WeChat Marketing The “I use Authentic Ulthera” campaign was promoted on WeChat, utilizing the power of social media to spread the message even further. <section class="new-case-study-section new-case-study-
