The Challenge
With the move of an established business to a new location in Richmond, the client had difficulty competing with existing Chinese speaking aesthetic clinics. The language barrier proved to be more challenging to overcome than anticipated. Due to an inability to effectively market to the large Chinese market, the clinic engaged SEO and other traditional marketing methods for a year to market their latest acquisition – the SculpSure machine.
What Chobee Did
WECHAT MARKETING The clinic was enrolled in Chobee’s signature marketing program ‘WeChat Marketing All in One’ which fully utilizes all features of WeChat, with a significant portion of the client’s budget dedicated to running advertising on this platform. A total of 15 advertorials were created to promote Profile Laser Clinic on WeChat. INFLUENCER ENGAGEMENT After in-depth research, Chobee created a list of community influencers who were invited to the clinic for complementary treatments. The clinic gained valuable feedback and 3rd party validation for their products and services. WECHAT MANAGEMENT On a daily basis, Chobee professionally managed the clinic’s WeChat account.
