The clinic opened its doors over 30 years ago and thrives today under the guidance of owner and medical laser technician Merry Zolfaghari. The clinic has 6 treatment rooms, 10 top tier piece of medical equipment, 12 staff members, and a dedicated clientele who visit for both product and treatments.
With the move of an established business to a new location in Richmond, the client had difficulty competing with existing Chinese speaking aesthetic clinics. The language barrier proved to be more challenging to overcome than anticipated. Due to an inability to effectively market to the large Chinese market, the clinic engaged SEO and other traditional marketing methods for a year to market their latest acquisition – the SculpSure machine.
Profile was enrolled in Chobee’s signature marketing program ‘Beauty Business Reach Chinese’ which fully utilizes all features of WeChat, with a significant portion of the clients budget dedicated to running advertising on this platform
Chobee researched and created a list of community influencers who were invited to the clinic for complementary treatments. The clinic gained valuable feedback and 3rd party validation for their products and services.
On a daily basis Chobee managed the clients WeChat account, provided booking assistance, and facilitated the publishing of 15 WeChat advertorials in leading publications to shape an elevated image of Profile Laser as the ‘only’ destination for the SculpSure treatment.
The results were astronomical. In the initial six month period, Chobee facilitated the sale of an unbelievable 2,800 treatments (consumable applicators) of SculpSure. This volume ranked the clinic number one in not only all of Richmond but the entire province of BC. The Return-On-Investment was an average of 650% in a six month period.
How Chobee Did It
WeChat Marketing: WeChat Pay, WeChat Social Post, WeChat KOL, WeChat GIF Banners, WeChat & Dealmoon, WeChat Account Daily Management
Video Marketing: Patient Tour
Experiential Marketing: Art Pro Photography, Wow Business Card, Takeo Brochure, World Class Premium Printing