The Challenge
When Chobee was introduced to Dr. Marina K, she was looking for marketing techniques that would play upon her stature in Toronto society and her recognition, not only as a physician, but as a socialite, fashion icon, and a lifestyle influencer. The company she had initially contracted did not take these factors into account, and the product was lackluster and did not speak to her affluent associates and those who value her style.
What Chobee Did
VIDEO PRODUCTION Creating short-form video content that suited Dr. Marina K and her image was the key to realizing the finished product. The Chobee team conceptualized a new approach that was based on adding a defined personality to the products/services offered and edited the results in short 10 second bursts, similar to Instagram's Insta-stories. FASHION COMMERCIAL Chobee deduced that a standard industry video would not be advantageous to Marina K’s clinic. By upgrading the standard format to a fashion commercial with a professional model over a regular patient subject, Chobee created an identity which acted as the basis for future marketing campaigns.
