The Clinic was created by Dr. Marina Krasnopolsky, who has been practicing aesthetic medicine for ten years and is an advanced injector. She opened the company in Fall 2018 to be Toronto’s premier luxury full skin care cosmetic practice.
When Chobee was introduced to Dr. Marina K, she was looking for marketing techniques that would play upon her stature in Toronto society and her recognition, not only as a physician, but as a socialite, fashion icon, and a lifestyle influencer. The company she had initially contracted with did not take these factors into account, and the product was lacklustre and did not speak to her affluent associates and those who value her style.
Creating short-form video content that suited Dr. Marina K and her image was the key to realizing the finished product. The Chobee team conceptualized a new approach that was based on adding a defined personality to the products/services offered and edited the results in short 10 second bursts, similar to social media Instagram Instatories.
The Chobee team deduced that a standard industry would not be advantageous to the clinic of Dr. Marina K. By re-envisioning the standard format as a fashion commercial with a professional model over a patient subject, Chobee created an identity which can act as the basis for future marketing campaigns. The video employed edits and music consistent with ‘runway’ performances by top European design houses, and a fashion focus, which is key to impressing the clients target audience.
The Fashion Commercial debuted at the Skin Institute by Dr. Marina K Grand Opening event to a very positive response by both associates and guests. The video burst format has proven to be conducive to maximizing social media awareness of the Clinic.
How Chobee Did It
WeChat Marketing: WeChat Pay, WeChat Social Post, WeChat KOL, WeChat Account Daily Management
* WeChat Account Daily Management is available to clients who sign a long-term contract with Chobee.