Chobee Logo

Video

Patient Tour

There’s no better mouthpiece to advertise your clinic than your own patients. When done the right way, the voice of a previous/current patient recanting their experience at your aesthetic clinic creates a sense of empathy in prospective viewers that really increases their chances of becoming paying clients. Chobee’s team of media experts will create a video to achieve this objective.

Wechat

Wechat - Banner

Skin Matters

Provided Services

Video

Experience

Exposure

WeChat

Business

Swipe Up

Up for gallery

Skin Matters

Founded in 1992 by Dr Charles Cheng, Skin Matters provides various aesthetic and cosmetic treatments to patients in Vancouver’s lower mainland. Taking the rapidly changing nature of the aesthetics industry into consideration, Dr Cheng knew he had to upgrade his clinic’s practices and technology if he still wanted to remain competitive. Among the various changes he made to achieve this objective, hiring chobee was one of them.

Swipe Up

Down for analysation

THE CHALLENGE

Skin Matters is an established and respected name in the Lower Mainland, but as the years have passed, Dr. Cheng could not help but be conscious of the changing dynamics of the industry. Over the years, there had been an influx of new practitioners and technologies, advances in marketing, and the changing demographics of those seeking treatment for acne (both teen and adult), anti-aging, and for preventative reasons. From these observations, Dr. Cheng knew that to stay competitive, he needed to reach this new market and brought in Dr. Selina Li to assist the clinic in moving forward with the market. Chobee was brought in to assist in the ‘modernizing’ of the clinic to reach this new and growing market.

THE COUNSEL

MARKETING DEVELOPMENT

As the original business model for the clinic did not include online marketing or promotions, Chobee created a campaign which included a dynamic combination of video, product, and WeChat. Chobee chose to feature ‘Mesotherapy by Volite,’ the newest offering in the Juvederm family of injectables that can only be administered by an extremely skilled physician such as Dr. Cheng. Chobee incorporated into the WeChat marketing campaign Dr. Cheng’s status as a Tri-Diamond injector, as awarded by Allergan.

VIDEO MARKETING

With the creation of an advertorial video featuring Dr. Cheng and Dr. Li performing an Mesotherapy by using Juvederm Volite, viewers would see Skin Matters in a new engaging modern light.

WECHAT CAMPAIGN

Utilizing all the above elements, Chobee created and facilitated a WeChat marketing campaign with Banner placement and a KOL Advertorial.

Outcomes

As the campaign is relatively recent, we have only immediate results from both the KOL Advertorial and the Banner placement. The Banners ran for 24 consecutive days.
Each averaged 2,000 impressions which resulted in over 50K impressions in the timeframe. The KOL Advertorial garnered 5,645 views and the resulting bookings and consultations have begun.
More time is needed to fully realize the results of the KOL and Chobee will update this space as we have details.