The Challenge
Skin Matters is an established and respected name in the Lower Mainland, but as the years have passed, Dr. Cheng could not help but be conscious of the changing dynamics of the industry. Over the years, there had been an influx of new practitioners and technologies, advances in marketing, and the changing demographics of those seeking treatment for acne (both teen and adult), anti-aging, and for preventative reasons. From these observations, Dr. Cheng knew that to stay competitive, he needed to reach this new market and brought in Dr. Selina Li to assist the clinic in moving forward with the market. Chobee was brought in to assist in the ‘modernizing’ of the clinic to reach this new and growing market.
What Chobee Did
MARKETING DEVELOPMENT As the original business model for the clinic did not include online marketing or promotions, Chobee created a campaign which included a dynamic combination of video, product, and WeChat. Chobee chose to feature ‘Mesotherapy by Volite,’ the newest offering in the Juvederm family of injectables that can only be administered by an extremely skilled physician such as Dr. Cheng. Chobee incorporated into the WeChat marketing campaign Dr. Cheng’s status as a Tri-Diamond injector, as awarded by Allergan. VIDEO MARKETING With the creation of an advertorial video featuring Dr. Cheng and Dr.
