As one of the largest aesthetic medical clinics in Canada, the Centre has 12 treatment rooms, 3 doctors, and an impressive 20-year history of offering non-surgical solutions for all things cosmetic.
This successful business had a strong desire to strengthen their brand image and push their services to the Chinese community via their position as one of the sponsors of the Miss Chinese Vancouver 2017 event, which was one week away.
Corporate Identity Video
The creation of an informative brand positive video which could be showcased at an event attended by a captive audience of Chinese patrons. Given the small window of opportunity to complete the CI Video, Chobee undertook a whirlwind video shoot at the Clinic, while it was fully operational and 100% booked, and produced final professional product within 72 hours.
Storyline with Featured Product
The Chobee team was approached to follow-up on the success of the CI Video with one that created a storyline showcasing a specific product and engaged a local celebrity to be the model.
Cheryl Ng, Miss Chinese Vancouver 2017, was the ideal candidate for the first commercial collaboration between the Centre and Ulthera (Merz Aesthetics). As Ulthera is an especially popular treatment in the local Chinese market and Miss Ng had won this coveted title, Chobee created the concept, navigated the production with 3 different parties and created a second successful video.
The Corporate Identity Video was well-received and is currently viewable as the official video for the company on the Centre’s website. The Ulthera collaboration video was a big success for both Vancouver Laser & Skin Care Centre and Merz companies, which ranks Client the No.1 Ulthera clinic in BC.
How Chobee Did It
Video Marketing: Storyline with Featured Product, Corporate Identity